Monthly Archives: July 2016
Leaving their business consulting positions, they approached the student union bodies in Trinity College, University College Dublin and Dublin City University with the idea. They all agreed to partner with Orla and Sean and provide a service offering grinds to students in need. “It’s often the case that a certain percentage of students in one class need one-on-one attention from a tutor and it can’t be provided,” explains Orla. “Most lecturers are aware of this and happy for students to take grinds as a result. And that’s where we come in.”
The company launched last year, and since then Sean and Orla have branched out into providing grinds for Junior and Leaving Certificate students due to demand. “We decided that we’d set up a separate site for school grinds and started a new company called TutorHQ,” explains Orla. “It officially launched last September and has been doing incredibly well since.”
A unique offering
Challenges the business initially faced included the recruitment of tutors, not only in Dublin but in other parts of the country like Limerick, Cork and Galway. It’s also been a challenge to make students aware of the service and most of their marketing has concentrated on online ads. “Our ultimate aim is to provide a tutor for students, no matter where they are in the country,” Orla says. “But we also have to make students aware that we exist.”
At the moment, the company’s main competitors are grind schools. However, TutorHQ differs in that it offers one-on-one tutoring in the student’s own home. All tutors are vetted by the company and Orla stresses that they only take on those with a Leaving Certificate ‘A’ in the subject or a qualified teacher. What’s more, many of the grind schools do not allow online booking.
“We make it really easy for people to find the very best tutors in a short period of time wherever they are in the country,” adds Orla. “We’re like no other grind school. Our service is unique.”
Two months after it launched, TutorHQ already has over 700 tutors located throughout Ireland. What’s more, it’s being used by hundreds of students. Orla and Sean have now set their sights on the UK and are hoping to expand their business there soon.
Tools to help Start-ups succeed
“We couldn’t have done it so far without the help of AIB,” explains Orla. “Their support and MyBusinessToolkit have been invaluable.”
Out of the five tools in MyBusinessToolkit, the account management tool Sage has proved the most useful to Orla. “It allowed me to see exactly how I was spending money,” she says. She also found Receipt Bank useful. “It’s much easier than filing receipts, in particular when you’re dealing with a lot of them,” she says. “I would highly recommend MyBusinessToolkit for anyone starting a new business. It has been a major factor in our success so far.”
Bluetooth is best known as the wireless technology that powers hands-free earpieces. Depending on your point of view, people who wear them either:
a) Look ridiculous (especially if shining a bright blue LED from their ear);
b) Appear mad (when apparently talking to themselves); or
c) Are sensible, law-abiding, safety-conscious drivers.
Whichever letter you pick, insidious security issues remain around Bluetooth attacks and mobile devices. While most of the problems identified five to 10 years ago have been straightened out by now, some still remain. And there’s also good reason to be cautious about new, undiscovered problems.
Here are a few examples of the mobile security threats in which Bluetooth makes us vulnerable, along with tips to secure your mobile workforce devices
General software vulnerabilities
Software in Bluetooth devices – especially those using the newer Bluetooth 4.0 specification – will not be perfect. It’s unheard of to find software that has zero security vulnerabilities.
As Finnish security researchers Tommi Mäkilä, Jukka Taimisto and Miia Vuontisjärvi demonstrated in 2011, it’s easy for attackers to discover new, previously unknown vulnerabilities in Bluetooth devices. Potential impacts could include charges for expensive premium-rate or international calls, theft of sensitive data or drive-by malware downloads.
To combat this threat: Switch off your Bluetooth when you’re not using it.
Bluetooth – named after the Viking king, Harald Bluetooth Gormsson, thanks to his abilities to make 10th-century European factions communicate – is all about wireless communication. Just like with Wi-Fi, Bluetooth encryption is supposed to stop criminals listening in to your data or phone calls.
In other words, eavesdropping shouldn’t be a problem. However, older Bluetooth devices use versions of the Bluetooth protocol that have more security holes than a tasty slice of Swiss. Even the latest specification (4.0) has a similar problem with its low-energy (LE) variant.
To combat this threat: Ban devices that use Bluetooth 1.x, 2.0 or 4.0-LE.
Denial of service
Malicious attackers can crash your devices, block them from receiving phone calls and drain your battery.
To combat this threat: Again, switch off your Bluetooth when you’re not using it.
Bluetooth range is greater than you think
Bluetooth is designed to be a “personal area network.” That is to say, devices that are more than a few feet away should not be accessible via Bluetooth.
However, you’re not safe if you simply ensure there’s distance between you and a potential attacker; hackers have been known to use directional, high-gain antennae to successfully communicate over much greater distances. For example, security researcher Joshua Wright demonstrated the use of such an antenna to hack a Bluetooth device in a Starbucks from across the street.
To combat this threat: Once again, switch off your Bluetooth!
Wright has also demonstrated serious flaws in many popular Bluetooth headsets. By exploiting these vulnerabilities, attackers can eavesdrop on your conversations with the people around you, not just your phone calls. Built-in hands-free car kits can also be vulnerable.
The device becomes, in effect, a mobile bugging device, transmitting everything it hears to an attacker.
To combat this threat: Make sure you change the default PIN code to something hard to guess. And yup… switch off the headset.
Are you tiring of users continuously badgering you to get corporate network access for their mobile devices? Does your corporate management want to buy tablets for the sales team? If so, your small- to medium-sized business (SMB) needs to start proactively addressing mobile security breaches such as malware.
Modifying your existing security policies and protocols, establishing new policies and educating your mobile workforce are economically sound frontline solutions for securing your corporate enterprise and trade secrets.
Here are some tips on how to address mobile device security breaches beforethey happen:
- Establish corporate information access guidelines. It’s important to pre-determine how mobile device users will access corporate information. Will users download data to devices? Will they access the data remotely? The answer will vary from company to company, so be sure to consider your situation uniquely. If your company has to be in compliance with a regulatory body like PCI Data Security Standards (DSS) or the Health Insurance Portability and Accountability Act (HIPAA), then consult with your auditor before enabling network access to mobile devices.
- Establish device control policies. Bring Your Own Device (BYOD) can be full of benefits like saving on corporate hardware purchases and increasing productivity for your mobile workforce and SMB. However, the negatives can outweigh all those positives when a BYOD device brings malware into your network. Create a policy that governs how your corporate IT staff can gain control over a personal device, while maintaining your network security. Include information about how to keep personal information private (e.g., via a mobile device backup strategy that doesn’t touch personal data) and define corporate ownership over data and applications.
- Enforce device-level security. Both corporate-owned and personal devices should have secure passwords and screen locks; document this requirement in your mobile device policies. In addition, make sure it’s clear that both personal and corporate mobile devices maintain up-to-date corporate-approved (and preferably corporate-managed) antivirus and security software installed to guard against malware and other security risks.
- Develop and deliver mobile workforce security training. Education can be just as powerful a security tool as technology. Develop and deliver mobile workforce security training built around keeping your mobile workforce productive and prepared to be the first line of defense against malware and other security threats to their mobile devices. Spell out your corporate policies and include a participant sign-off stating that they understand and will abide by the policies.
- Determine deal breakers for your mobile device policies. In establishing mobile security policies – regardless of your industry – there are going to be deal breakers when you have to deny certain user requests.
Deal breakers might include devices not running the current version of its OS, or they may be jail broken. There should also be a defined escalation path for deal breakers so the denial can be dealt with in an official manner with reasons formally documented in your mobile device security policies.
Along with enduring root canals and eliminating malware, dealing with customer service call centers probably ranks near the top of the “most painful experiences in life” list for many people.
Causes for the discomfort include: complex telephone trees that require a preposterous number of key presses to get anywhere; interminable hold times; agents who lack all but the most child-like expertise; and, most maddening: when a customer finally connects with someone who might actually help — they are frequently disconnected.
There has to be a better way. And, there is… in the cloud.
Cloud-based services and applications are making headway into reducing this customer service mess, allowing small business owners to affordably improve the customer experience with cool features that people love, including social media and mobile device interfaces.
The importance of customer service management (CSM)
According to a ClickFox survey
- More than 50 percent of disgruntled customers will spread negative information to others in their social circles.
- More than one-third of unhappy customers will completely stop doing business with a company that has wronged them.
- Even worse, 60 percent of those people exposed to these negative comments in social media are influenced by them, meaning most people will avoid you if their friends say you stink.
Not only does this represent lost revenue from these particular customers, but it can wreak havoc on SMB marketing efforts (and budgets) that now have to overcome not just their competitors’ advertising messages but also the negative perceptions and bad word-of-mouth caused by these unpleasant customer service experiences.
Placing your customer service in the cloud better meets the expectations of customers who are increasingly connected to the web via mobile devices and, therefore, expect instant answers. Rather than deal with a call center, many even prefer self-service answers for their support issues, searching online to bypass traditional help desks altogether.
Businesses can enable this migration of customer service functions with an ever-increasing list of services, including Zendesk, Service Cloud, Desk.com, Parature, and Zoho. Most provide not only traditional phone, email and chat functions, but also integrate with social networks such as Twitter and Facebook to offer robust self-service options.
Mobile-specific CSM apps include Gripe, available for both iPhone and Android, which enables consumers to vote positively for a company with a “cheer” or complain with a “gripe,” both of which get posted to their Twitter and Facebook accounts while also messaging the company’s customer service department for quick resolution.
According to a Frost & Sullivan report, one 500-seat cloud-based implementation provides up to twice the cost savings of a 100-seat dedicated center over a five-year period. Imagine the impact on your business and customer retention to have five times the customer service agents at half the cost!
There are other advantages of cloud CSM, such as:
- Eliminating server equipment and maintenance costs
- Improving agent productivity and first contact resolution rates (Solutions are moved from spreadsheets and other arcane local systems to easily searchable online databases.)
- Achieving scalability by adjusting agent numbers as required (Some solutions offer instant additional part-time agent rentals for as little as $1 per hour.)
Visions of kicking back and working from the beach with a piña colada in one hand and an iPad in the other are no longer just flights of fancy for many workers. Businesses are finding that it really is possible for employees to work remotely on their own devices without losing any productivity.
As a result, many companies are measuring the benefits of employees working remotely against the logistical issues inherent in developing a mobile device management plan.
There are many tangible benefits of BYOD (Bring Your Own Device), including:
- Reduced equipment costs
- Increased employee satisfaction and efficiency
- Decreased IT staff burden (since employees maintain their own equipment)
- Reduced office space square footage (as workers are mostly off-site)
The risk in BYOD is that these devices can potentially expose security vulnerabilities not directly supervised by IT staff or addressed by corporate antivirus solutions. This is where the need for mobile device management comes in.
A new landscape of threats
Tablets and smartphones are arguably less secure than desktop PCs and laptops because they lack pre-installed malware protection. Most computers include at least a trial version of an antivirus suite, but for the newest mobile gadgets, individual users and IT managers are on their own to search for and install mobile endpoint security management.
This vulnerability has not escaped the attention of hackers, who unleash creative new threats like SMS text messaged-based attacks on a daily basis. The old-school virus, while still annoying, does not hold a candle to the damage caused by these new approaches in cybercrime, which include more sophisticated Trojans, keyloggers, phishing attacks and malicious apps than ever before.
Maintaining security while not breaking the bank
Enforcing a ban on these devices is a near impossibility, but there are options for businesses on a tight budget to maintain security:
- The first cost-effective step is to immediately establish protocols regarding these devices in the workplace, including guidelines for acceptable use, forbidden applications and how to avoid dangerous activities, such as browsing certain questionable sites while connected to the company’s Wi-Fi.
- Next, evaluate your current solutions to see if they can be modified to protect BYOD devices through password enforcement, remote wiping or other protective measures.
- If the quantity of devices or sensitivity of data requires a more robust solution, explore whether the use of Mobile Device Management (MDM) software makes sense. MDM provides a centralized platform to manage all BYOD devices and is recommended if IT personnel are spending an inordinate amount of time securing tablets and smartphones – or if the sheer variety of devices and new threats tests their expertise.
Main components of an effective MDM program
If you determine that an MDM service is appropriate, how do you choose one? Use the following as a mini-checklist to cover the major recommended features:
- Cloud-based, so updates are automatic and painless
- Remote configuration and monitoring
- Passwords, blacklists and other security policies enforcement
- Backup/restore functionality of corporate data
- Logging/reporting for compliance purposes
- Remote disconnection or disabling of unauthorized devices and applications
- Scalable, so new users and increasingly sophisticated devices can be accommodated easily